Aiming to change the way premium clothing and accessories are offered to consumers, Beckett Simonon proposes a new way of shopping: A new "campaign" or collection of premium products drops on the first of every month, with a tightly edited handful of styles. Everything is made-to-order, and prices are cheapest at the beginning of the month: For the first 15 days of the month, customers will pay half of the item's price; for the latter half, there's a slightly less generous discount (usually around 45%). Discounts decreases the longer customers wait, which deters purchase-procrastinating while rewarding early adopters.
Our overall message at Beckett Simonon is that it's better to wait a few weeks for a product that will last you a lifetime, instead of immediately getting something that will only last a couple of months. It is the definition of slow fashion.