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Once upon a time, fashion dictated a single look and people bought and wore what they were told. Then came the revolution and individuals wanted to be exactly that, demanding choice, colour and diversity. This was the early ‘80s and at the front of that revolution was a small independent shoe shop by the name of schuh. The schuh story goes from a tiny shop to a powerful retail brand that always did and always will offer choice, alternative styles, diversity, brilliant shoes and all the chaos that goes with it.